Arambol, Goa & Bhagsu, Dharamshala, India

Alpesh Yoga

One school, two campuses, seven languages

Scope: Website · Multilingual SEO · Enrollment funnel · Visit the live site ↗

A Yoga Alliance registered school with 22 years of teaching behind it, running certified trainings on Arambol Beach in Goa and in the Himalayan village of Bhagsu — and students researching it in German, Japanese, Russian and four more languages long before they ever write in.

The challenge

Where students were slipping away

Alpesh Yoga runs six Yoga Alliance certified programs — 100, 200 and 300-hour — across two campuses two thousand kilometres apart, plus retreats, intensives and daily drop-in classes. No single page can hold that. A student weighing a beach in Goa against a Himalayan village needs to compare them side by side, and a student weighing 100 hours against 200 needs each course standing on its own.

Its students come from Germany, France, Spain, Italy, Russia, Japan and Australia, and they research for months in their own language before they enquire. English-only pages left the school invisible for almost every search those students actually type.

What we did

Our approach

Two campus hubs, six course spokes

Arambol and Bhagsu each got a campus hub, with the 100, 200 and 300-hour trainings branching off as pages of their own. Every course page carries its own dates, duration, style and both prices — tuition-only and with food and accommodation — so nothing requires an email to find out. A single dates-and-prices page puts all of it side by side for the students who want to compare before they choose.

The whole site in seven languages

German, French, Spanish, Italian, Russian and Japanese sit alongside English as complete localized URL trees — /de/yogalehrer-ausbildung-indien, /ja/yoga-teacher-training-goa — not a translate widget bolted onto an English page. Each language ranks on its own for the phrasing its students actually use.

Pages written for the decision, not the keyword

The questions students genuinely stall on became pages: 100-hour or 200-hour, Goa or Dharamshala or Rishikesh, what a 200-hour training really costs in India. Alongside them sit pages built for specific nationalities — Australians, Germans, Japanese students — covering flights, e-visas, timing and whether the certificate is recognised back home.

An apply flow that knows which batch you clicked

Upcoming batches list live with seat availability, and every Apply link carries its location, course and batch as parameters, so an application lands already tagged with what the student wanted. WhatsApp and a free info-pack email capture catch the researchers who aren't ready to apply yet — and the school's real proof, 4.9 stars across both Google listings and a Yoga Alliance registry link, sits above the fold rather than buried on an about page.

The results