Rishikesh, India
Deep Yoga Wellness
A complete enrollment engine for a Rishikesh teacher training school
Scope: Website · Enrollment funnel · SEO content · Visit the live site ↗
A teacher training school by the Ganges — a five-minute walk from Ram Jhula — needed more than a brochure site. It needed a system that turns international visitors into applicants: live cohort availability, a guide-download funnel and content that ranks.
The challenge
Where students were slipping away
Deep Yoga runs 200, 300 and 500-hour Yoga Alliance trainings with cohorts capped at 20–30 students, but prospective students abroad had no way to see which batches were open, what the training actually felt like, or why this school over the hundred others in Rishikesh.
Every enquiry that didn't apply immediately was lost — there was no email capture, no follow-up asset, and no owned content answering the questions students research for months before committing.
What we did
Our approach
A site that sells the experience
We designed deepyoga.io around the school's real voice — 'Yoga teacher training in Rishikesh, done right' — with editorial typography, honest photography of the shala by the Ganges, and copy that describes the 5:30am pranayama, the marble floor, the chai between philosophy sessions.
Live cohort availability & apply flow
Course dates render live with open/waitlist chips per batch, so a student in Berlin can see the September cohort is open and apply in one flow — no email back-and-forth just to learn if there's a seat.
Lead capture that respects the visitor
A free course guide ('one email, one guide, no marketing list') captures serious researchers, while a persistent Apply / WhatsApp bar keeps the two real conversion paths one tap away on every scroll.
A journal built for search
The site ships with a philosophy journal — deep articles on the Yoga Sutras and practice — giving Google and AI search engines substantive pages to rank and cite, not thin placeholder posts.
The results
What changed
- 3 paths
- 200 / 300 / 500-hour programs, bookable online
- Live seats
- Open & waitlist chips per cohort — zero enquiry friction
- Owned list
- Guide-download funnel capturing researching students
See exactly how students would find your school
On the call we'll look at your current rankings, your listings, and your biggest keyword opportunities — and tell you honestly whether we can help.